“The ProvenAmazonCourse.com course is the most powerful opportunity training I have found. Believe me, I have looked at more than I can count. The PAC will be the core of our training.” –Steven Jennings (director of an organization that for over 26 years has been ministering to the homeless and other low income people)
Just like with on-page SEO, it’s important to optimize your video’s title and description. The title is the first thing people will read when scrolling through a list of videos, so make sure it’s clear and compelling — it should make searchers curious about the content or be instantly clear that your video will help them solve a problem. Do some keyword research to better understand what viewers are searching for. Include the most important information and keywords in the beginning of your title. Finally, keep titles to around 60 characters to keep text from being cut off in results pages.
“Many people outside the US ask if PAC works for those outside the US. Well, we are based in the UK and the resounding answer is YES! With the assistance of the numerous videos in the PAC course, the fantastic and very supportive Facebook… group with great facilitators, since 1 Nov 2014 we’ve sold £118,000 or USD $180,000 to mid-May 2015 – part-time. Our net margins are 20-25% on average sometimes much higher. We are hoping to hit £40-50k per month a sales by December this year and so far we have only been doing RA, OA and wholesale. It’s not easy and is a lot of hard work requiring energy and passion but PAC and Jim Cockrum helps you with mindset and training, the rest is up to you. Plan and know why you are doing this, it will drive you a long way.”
I just wanted to say THANK THANK THANK YOU!!! for writing such awesome books! I have followed your advice and I am on my way to become a PowerSeller. I cannot wait to purchase more of your books as I am sure I will learn more invaluable tips and tricks that can truly make a difference in my business.
We created Passport, our intuitive drag and drop editor, with marketers in mind. Use our rich library of free ready-to-use responsive email and newsletter templates that look good on any screen or make your own from scratch without any technical knowledge. Create beautifully-crafted personalized emails for all your marketing campaign needs in just minutes.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts’ federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.
In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:
Start by adding a channel icon and channel art. These will be the first things users see when visiting your YouTube account so be sure to use images that are easily recognizable and consistent with your overall branding.
Commission Junction – This is a HUGE affiliate network with a bazillion affiliate programs such as Moo Cards (super cute business cards) and Bluehost & HostGator (web hosting). Sign up as an affiliate with Commission Junction here.
VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software’s features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com
Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.
Our 3 advertising channels help you reach every audience. Use our integrated Facebook and Instagram ad campaigns to find new customers and reconnect with others. Then, use Google remarketing ads to convert your website visitors into shoppers.
“I bought it and very happy with it as a massive bank of info which is regularly updated with practical advice on how to take action and implement various methods of creating income streams. Well worth the investment in my eyes as it will never get old and opened my mind to new possibilities and opportunities. No affiliation here from me. Just honest opinion.” – Jason C.
Like any good campaign or content generation, it’s important to establish what you want to accomplish with your video before you get into the nuts and bolts of bringing it to life. Do you want to increase awareness for your brand? Drive inbound website traffic? Add subscribers to your channel? Increase social shares? Or do something else entirely? Establishing a singular goal at the start of the production process is key and will allow you to focus the video’s script and strategy on accomplishing it. It’s perfectly OK to have multiple goals for your YouTube channel, like increasing brand awareness and adding subscribers, but the best practice is to focus on one goal per video.
Beyond sending basic newsletters, the best email marketing services offer custom auto-responders which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank you emails for recent purchases.
If you’re more advanced in your email marketing, Aweber has some good features, such as split testing. Split testing enables you to send different variations of a campaign to different segments of your list. This allows you to compare and improve your open and engagement rates.
If you’re using Google Analytics, then you know how frustrating it is to try to decipher dark traffic—the kind of traffic whose source you do not know. Analytics simply includes it under direct traffic. This can affect your marketing campaigns. As a marketer, you want to know as much as possible about your audience.
Delivra – Delivra is an email marketing automation platform designed to make sure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs. delivra.com
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
FreshMail – FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, and integrations with CRM systems, e-commerce platforms and a variety of other programs. freshmail.com
But now, there are more factors to consider to ensure that your on-page SEO is in check. These include click-through rates, engagement, social signals and relevant content. By measuring these important site metrics, you can see which areas of your site need improvements.
“We’re constantly looking for ways to cost-effectively reach people. iContact has helped us optimize our email marketing strategy and grow our contact base. They have personally helped us create email campaigns that have generated thousands of dollars in support of our organization. You’ve made such a difference to us.”
Paid Inclusion in Search Engines: Some search engines sell advertising space inside of their results. Essentially, marketers pay search engine providers to list their websites in search results according to defined keywords. This helps associate a website with popular search terms.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
It will be challenging to do affiliate marketing from a mobile device. A computer connected to the internet is still the best. You can try using public library computers but they can be limiting as most are on secured networks that have limited access to the internet.
Extensive real-time statistics help you understand which recipients engaged with your transactional email. Who opened your email? Where? Who clicked through from your email? Our reporting feature allows you to track the delivery of your emails. Enabling you to refine your email marketing strategy and optimize the performance of your campaigns channel by channel.
At the same time you’re creating your storyboard, you’ll also want to decide how long your video you should be. On YouTube, videos under two minutes receive the highest levels of engagement. Your video should be just long enough to deliver the key messages that align with the goal you set in step 1. If you do create a longer video, experiment with how you present content — the pacing, story arc, and visuals — to keep viewers interested throughout.
What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and tons of cool features that allow you to reach specific audiences in your email list.
Nathan Bailey is the coaching director for Jim’s team and will be on hand assisting anyone who wants to get some one-on-one attention. He’s also running several thriving online businesses himself so he’s more than qualified to teach and contribute to several of our sessions.
Low Level Affiliates: Focuses on pockets of profit around the web. He ignores economies of scale in favour of high margin campaigns on smaller traffic sources that tend to be extremely volatile. Examples include POF dating campaigns, small scale Facebook Ads, Juicy Ad buys.
While the table above should give you a good idea of the price range you’ll be looking at for a mailing list of up to 1,000 contacts, the right email marketing tool must also offer all of the features and integrations you require, have good email deliverability rates, be easy to use, and more.
In terms of GetResponse versus services like Mailchimp and Aweber, we originally had four sites using Mailchimp and one using Aweber. While I prefer the general features and ease of use of GetResponse over these services, my own experiments also suggest that GetResponse have superior deliverability and opt-in confirmation rates – meaning you get more subscribers, and more emails landing in your contacts’ inboxes.
Daily budgets can be exceeded as a result of a rapid accumulation of clicks on a campaign as the campaign approaches the daily limit. During high traffic seasons, it is recommended that you adjust your daily budgets and CPCs to accommodate increased traffic and avoid overages. If overages to a daily budget occur, you will be charged only the maximum budget of the day. The difference will not be charged.
You should also pay special attention to long tail keywords, or keywords with three or more individual words. They are much more detailed, and therefore typically have lower traffic levels, lower competition, and lower CPC.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, it will also drive traffic to your website.
Uncontrolled affiliate programs aid rogue affiliates, who use spamming, trademark infringement, false advertising, cookie stuffing, typosquatting, and other unethical methods that have given affiliate marketing a negative reputation.
I absolutely love your post about Affiliate Marketing for Beginners: How to Make Your First Affiliate Marketing Sale in 7 Steps. Over the years I have found that people put too much emphasis on “how to make more sales” versus teaching techniques as to how a beginner can make their first sale . Understanding how to make that first sale is key.
For example, maybe you targeted “bulk bag filling equipment” and find out the page also ranks well for “bulk bag filler frame” – a phrase that is beneficial to your business. Continue to make adjustments to help that keyword phrase rank even higher.
search engine marketing strategies
Hey Amy–great informative post, here. I am going to look into a few of these and choose wisely. I want to make sure I am building a really solid readership first before bombarding people with ads, but I think your explanation was SPOT ON. Thanks for that. And much agreed on the comment above–there are some sites I don’t even BOTHER with b/c I just feel like all they do is post various links so they make a profit. Some to the point where I’m like, “wheres the CONTENT????” Even pioneer woman didn’t get to where she is if the content wasn’t there. People aren’t dumb–they can smell a scam a mile away.
Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors’ brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term. Though the policy has been changed this continues to be a source of heated debate.
MailUp – MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plug-ins for e-commerce, CRM and CMS systems. The service’s pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts. mailup.com
Until now, I have never written a review, except for eBay feedback. However, I must extend you the same respect, and integrity that I received after buying your book, The Complete Amazon Marketing System.
Fill your website with content that will be useful to the people who are interested in your niche, and place your affiliate links throughout in the most relevant places. That way when someone interested in your content clicks your link, they go to a sales page for a product that they might also be interested in, and if they buy it you get a commission!