“I just want to tell you how much I appreciate the work that has gone into your PAC course and Silent Sales Machine. I have made extensive use of both of these resources, in addition to some of the other recommendations you’ve made through your newsletter. My wife and I have created an income that we never believed possible prior to selling on Amazon. We are PROFITING about $30,000 per month on sales of about $60,000/month, and we’re only about 9 months into our Amazon business. It’s truly insane. That’s just one private label product (that’s not even really in season yet) and a bit of retail arbitrage. In other words I can’t thank you enough for what you’ve done for us. Our lives are dramatically changed, and you (and a number of your students) are a large part of the reason. Thanks so much, Jim.”
Advertisers bid to win auctions for available placements on a page. Higher bids may result in greater delivery of ads and clicks as well as better placement. If your ad campaign doesn’t spend its full budget, it may be because your bids are too low to win auctions. Additionally, limiting your campaign to a narrow list of products, keywords, or interests can affect performance, since you’ll be participating in fewer auctions. As a result, we can’t guarantee impressions or clicks. If your campaign isn’t performing according to your expectations, consider increasing your bids, changing your targeting criteria, or both.
Hi Adam, Yes most of the time all email service providers (ESPs) will include an unsubscribe line in every email you send so you can stay Can Spam Complaint. It is also a great idea to add your unsubscribe link to the top of your emails as this give more options to your customers to be removed from your mailing lists with ease.
For example, the content on Super Weddings is useful whether you’re organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they’re looking for. This, of course, is also very good for SEO.
Confirm that your keywords are relevant to the advertised products in your campaign. To ensure a good customer experience, Sponsored Products and Headline Search Ads do not show ads that aren’t relevant to a customer’s search. It’s also possible that your keyword’s cost-per-click (CPC) bid may be too low. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords. We recommend setting CPC bids to the maximum you are willing to pay for a click.
Another question I had was to do with email delivery rates. Do you know of any way to gauge the quality of an email marketing software company’s delivery rates before becoming a customer and running your own test? I’d love to see a comparison like this post focusing on quantitative metrics like that. Perhaps an idea for a future post?
It is all too common to be working on one thing when all of a sudden, something “shiny” comes through your inbox or is mentioned in a forum you frequent. Then off you go chasing some new idea to make money online.
amazon marketing training
Hi Amy – thanks for explaining all of this! I have a food/cooking/recipe blog. Any idea of some affiliate networks to join that provide for this niche? The ones you listed don’t seem to fit. Or do people who have food blogs also join these types of networks you mentioned? I feel like it would make more sense for me to have affiliate links for cooking products or food related products. Let me know how I can go about finding affiliate networks that carry these types of products.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
For over a decade my team and I have been teaching people how to sell physical products online. This is our best course by far – it’s continually updated. We keep it on the cutting edge because we pay our most successful students to spill the beans on their most powerful strategies so we can continually improve the course. As we quickly approach 2018 we are more excited than ever before about this opportunity and we’ve built a large community of successful students from all over the world.
After all that prep work, it’s finally time to start filming your video. Don’t own a fancy camera or have budget to rent one? Don’t worry! Advances in smartphone cameras have made it possible to film great content with just a phone. If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
A. As with everything I ever endorse, there is a 100% refund policy if you don’t find the value you were expecting. This is a popular course and a booming community, so you are likely to request a refund only if you find yourself not working the system.
Headline Search Ads and Sponsored Products allow for broad, phrase, and exact keyword match types. Negative phrase and exact match types are only available for Sponsored Products at this time. Both Headline Search Ads and Sponsored Products match types allow plural variations of search terms but synonyms, accents, misspellings, abbreviations, or stemmed words are not supported at this time. Note: Product Display Ads do not support keyword matching.
MadMimi is cheaper than MailChimp and it gives users lots of addons that make alot of sense. Imagine, you can’t automate with MailChimp free 2000 option while MadMimi allows you to set up drips even when you are on the free plan. You can plug in rss feed, the interface is so simple to use (drag n drop) etc.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
I am not yet where I would like to be, but I am further at this point than I ever imagined. Those who want to read your book, I have told them where to buy it. What is the saying? He who laughs last… I just can’t remember the whole saying, but I am laughing and smiling and enjoying. ~ Margo D., Lithonia, GA
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic. PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%. The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that interesting, not just promotional. Remember, social media is first of all social!
The higher you rank in search results for keywords related to your business, the higher the chances that searchers will click to visit your website. And over time, those clicks can become leads, sales, and revenue.
ReachMail – ReachMail allows businesses to create, schedule and send mass email marketing campaigns. The software includes hundreds of templates, detailed reporting, social media sharing, message testing, autoresponders, transactional messages, surveys and an API. reachmail.net
“I set up my FBA business about two years ago and I feel very fortunate that I found Jim’s Proven Amazon Course at that time. It helped me get going, I learned a lot and I am still learning from it. His forum community is very useful. Starting my FBA business if easily the best thing I have done online and I still make use of the extensive material in PAC to build the business.” — D Waters (posted on an internet business forum)
All too often, B2B and industrial companies dive into search engine marketing without a coherent strategy. Don’t fall into this trap. Get off on the right foot by thoroughly defining your target audience(s), identifying their needs and motivations and highlighting how your products can serve these needs. Next, review your company’s position in the marketplace. Identify your top competitors and your company’s competitive advantage. Finally, identify specific goals and benchmarks, such as search rankings, website traffic increases, sales lead volume and other ROI metrics, to allow you to measure the success of your search engine marketing campaign. This strategy will form the foundation of your campaign and put you on the path to success.
Your life situation might dictate that $200/day is the pinnacle of financial motivation. You can drive yourself to attain this goal, but any further and the motivation begins to slip. That’s a point of diminishing returns. Call it your comfort zone. Any work to advance beyond this point comes with the additional burden of pushing you out of that comfort zone. And so procrastination sets in, along with the dual crippling fears of failure and success.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
Keyword match types help control which shopper searches can trigger your ad. Sponsored Products offer “Broad Match”, “Phrase Match” and “Exact Match”, as well as negative matching for Phrase or Exact.
With Amazon Stores, you can build a new shopping experience to showcase your brand and drive traffic to a unique Amazon web address. You can create multiple pages on your store for your product catalog, with mobile-friendly templates to add new products and tell a story about your brand.
The most common question we are asked is, “Where can I find profitable inventory to sell?” This book is yet another fantastic answer to that question. If you have an internet connection and want to enhance your Amazon business, this guide will be a tremendous lift to your confidence as you start to easily sourcing incredible bargains daily for your Amazon business.
If you take the median of this small sample ($81,000 to $120,000), it translates to between $221/day and $328/day in profit. I would put this at the very start of the Intermediate bracket, partly because the income has to be sustained over the course of a year. And this bracket is where most established affiliates stay.
Google looks at more than just keyword mentions. They want to see that users are getting the information they’re looking for, and that it’s high quality and beneficial. Neither of these qualities hold true when you opt for keyword stuffing.
“Just a shout out from the UK. I have purchased a handful of courses over the last year or so. I must be on a lot of mailing lists by now ; and have often wondered if selling on Amazon was running out of steam , with so many courses available ( created by previous sellers ) so I was a tad sceptical about purchasing PAC. This has to be the finest course on selling on Amz I have purchased and probably ever will ( and that’s not me gushing! ) So thank you Jim Cockrum…, keep shining the light! A great Q4 to all!” – Peter S.
Pay-per-click advertising (PPC) in the advertised links search results offers a compelling ROI-driven marketing opportunity. Unlike traditional advertising, where you “pay for exposure” regardless of the results, with PPC you are not paying to be listed in the search results. You only pay if someone clicks on your ad and visits your B2B website, providing a compelling “pay for performance” mode of advertising. To manage an ROI-driven paid search campaign, first, bid on the most relevant keywords. Don’t pick terms based on popularity alone. Make sure your product offering will be of interest to the searcher. Second, tie your bidding strategy to business results. Think cost-per-lead and cost-per-sale, instead of just cost-per-click. In many cases, a lower ad position will produce a higher ROI. Finally, include a compelling “call to action” in the ad and send traffic to a relevant landing page tied to the ad. A compelling and relevant offer will help lift response and boost your ROI.
Visual content is also beneficial because it helps break up walls of written content to make your pages more interesting. This can keep people on your website longer and decrease bounce rate – which Google calculates as a good user experience.
We will not modify your bid in order to maintain your win rate. If competitor bids, inventory, or other dimensions of a win rate change over time you will need to continue adjusting your bid to maintain a specific win rate.
“Many people outside the US ask if PAC works for those outside the US. Well, we are based in the UK and the resounding answer is YES! With the assistance of the numerous videos in the PAC course, the fantastic and very supportive Facebook… group with great facilitators, since 1 Nov 2014 we’ve sold £118,000 or USD $180,000 to mid-May 2015 – part-time. Our net margins are 20-25% on average sometimes much higher. We are hoping to hit £40-50k per month a sales by December this year and so far we have only been doing RA, OA and wholesale. It’s not easy and is a lot of hard work requiring energy and passion but PAC and Jim Cockrum helps you with mindset and training, the rest is up to you. Plan and know why you are doing this, it will drive you a long way.”
I went “live” on [less than 2 months ago]… I decided to start with books, because the inventory is literally everywhere, and real cheap! Profit l-margins are through the roof. The PAC was a real game-changer though. I mean… WOW! So far, I’ve sold almost $1,200 ($1,130.71 to be exact) and I’ve started to get an “eye” for what’s good, and what’s not. 99.99% off all I learned about book selling was from the PAC. …I learned about textbooks, which resulted in [selling] two books. One for $20, and a textbook for $200! Total spent on both books that sold…. $2! So, as a result of the PAC on that one day, $2 turned into $220! Not bad!! The PAC is easily the best value on planet earth. The course could be sold for literally thousands… it’s the deal of a lifetime! If you’re on the fence about getting the PAC for yourself….. literally… what are you waiting on!? Buy it. Like yesterday!