The Online Seller’s News is the Oldest & Largest Newsletter for eBay, Amazon & Online Sellers. Get News, Tips, Tricks and learn online selling strategies from the pros. FREE – New Wholesale Sources in every issue.
I’ve never been a fan of Constant Contact, as I find their user interface a bit dated, and their overall service very mediocre. That said, it’s been 3-4 years since I’ve used their service on a client and it does appear that they’ve picked their game up somewhat.
Great tips, some of them I am already following. It’s little hard to start initially and have some budget in mind for paid advertisement. What do you think how much budget should be sufficient for new bloggers?
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Google’s algorithm ranks results based on how helpful they are to a specific search queries, how user-friendly a website is, and many other variables. So if you want to maximize your search engine visibility, you need to pay attention to those factors.
I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
Founded in 2004, Benchmark focuses on simple email marketing and appeals to those with an eye for creative design thanks to its ability to customize email templates. It is also available in eight languages.
With an assoc. program like Amazon’s, is it necessary you already hold an account with the company? And if you are running multiple web/Internet locations where it is possible to be a productive affiliate, and not a spammer, is it possible to have just a single affiliate account with a company or does each web location need to have it’s own unique connection to the affiliate being promoted/advertised? (I so hope this makes sense and is clear…..) thank you for your time band wonderful info Amy!!
The easiest way is to go through our training modules and lessons. We cover everything you need to know, from how to do the keyword research to marketing techniques to increase traffic and grow your audience. You can find those lessons here: http://www.affilorama.com/lessons
Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.
Talk Fusion – Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion’s products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service also includes comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email. talkfusion.com
“After listening to you and Barrington (in the ProvenAmazonCourse.com course), I started selling a quasi-local product (yes, it’s quasi-local…long story) on Amazon. There were already two listings, but no sellers. I created ten more listings for this product, only one of them FBA. In three months, I have shipped 20 orders for this product, ranging in price from $9.75 to $244.50. All I am doing is buying them from my local grocery store when they sell. To give you an example of profit margin, I shipped a ten pound order this week. Sale price – $89.75, my cost – $37.16! After Amazon fees, my net profit was $32.60. I will share the product with you, but only you, because I AM THE ONLY SELLER!! Here it is (**product removed to protect Jeff**) So…thank you for your encouragement, your integrity and for building a team of high quality partners. I am honored to be considered one of your crew.”
For example, Google’s keyword tool returns 49,500 global monthly searches for the phrase “landing pages”, while YouTube’s states “Not Enough Data”. The term “make money online”, however, returns 368,000 and 20,000 respectively. Therefore, look at both places and try to find the middle ground between them.
If you aren’t yet using search engine marketing to improve your visibility, you could be missing out on traffic and revenue. And considering how much the digital marketing industry has grown over the past few years, there’s a strong chance that your competitors are already using strategies to rank for keywords related to your industry.
In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists’ CD’s directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen’s website, bypassing the CDNow home page and going directly to an artist’s music page.
One step you can take in 2018 to improve your content marketing – including your SEO efforts – is to learn from hundreds of expert presenters at Content Marketing World this September. Register today.
PID (publisher website ID) is used to identify the publisher’s website. A CJ publisher may have multiple PIDs under one single CJ account (e.g. if you maintain multiple websites, you will have multiple PIDs).
In addition to the strategies mentioned earlier, Google offers a number of services that allow you to quickly boost your company’s exposure in search results. If you’ve got a brick and mortar retail location, create a Google My Business page to display your location, phone number, opening hours, aggregate and respond to customer reviews and connect with customers. This listing affects how people see your business when searching on Google.com, Google Maps and Google+. Even if you don’t have a retail location, you should take advantage of Google My Business for your office address. If you’ve got products that you can assign prices and photos to, you’d be wise to use Google Merchant to get on Google Shopping. With this tool, you can create a data feed of your products to Google via a spreadsheet, XML or API-accesssed upload. While the requirements and specifications are strict, an effort to create an accurate data feed could pay big dividents.
For landing page content, you’ll want to consider the aforementioned mapping exercise, but also consider going further and directly compare your brand/products with a competitor’s. The comparative queries (“product vs. product,” “product or product”) are a great opportunity here — direct users to your website to see the comparative messaging you want them to, as opposed to a review website. Simplisafe is a great example of this type of landing page strategy:
However, we’ve seen time and time again that brands make costly errors when it comes to their competitive keyword targeting and content strategy. Here are some important considerations with conquesting:
When I first started, my overwhelming (and totally naive) impulse was to fill my pages with words and links that screamed “BUY THIS NOW!”. I didn’t help the reader learn why they should have this product. I only wanted them to click a link which would hopefully lead to a commission for me.
Thanks to Jon P Rognerud for sharing their advice and opinions in this post. CEO at Chaosmap, Author of a Best-Selling Book with Entrepreneur Press, “The Ultimate Guide to Optimizing Your Website”. You can follow Jon on twitter or follow his website.
With Infusionsoft (or other marketing automation alternatives like Ontraport, Marketo, Pardot), you’d have a lot more flexibility with automation, but that may be overkill depending on what you’re looking to do.
The Buy Box is the box on a product detail page where shoppers can begin the purchasing process (for example by adding items to their shopping carts or through 1-Click purchasing). A key feature of the Amazon platform is that multiple sellers can offer the same product. Currently, only products sold by direct Amazon vendors that are winning the Buy Box will be eligible for display as Sponsored Products on Amazon.com.
Now that we know your most important keywords throughout the buyer’s journey, let’s put them to work. You need to make sure your website content is optimized to take advantage of these important phrases. Begin with your Website copy – the information people can read on your Website. Make sure you skillfully write your Website copy to effectively market your company, while using your important keyword phrases in a relevant fashion. Next, focus on your Website structure – the code under the hood of your Website that search engines see when they visit your Website. Make sure that your website “crawlable” to ensure all content gets indexed by the top search engines Google and Bing. Also, use your keyword phrases relevantly in page title tags, heading tags, file names, alt tags and meta tags. Please note: while the keywords meta tag has been exploited over the years, the description meta tag is very important. This description will show up in the search results below your link, providing a great opportunity for you to entice the searcher to click through to your Website.
Absolutely, that’s exactly what I meant. Very, very good points… thank you! I am so thankful as well when other bloggers, such as yourself, spend time sharing their expertise with others. I am especially thankful because I now realize how much time it really takes to get these meaty posts published… something I never thought about before!
Create a blog and create tons of content related to your niche. You don’t (nor shouldnt) sell affiliate offers in every piece of content. Ideally, you want to aim for a content to promotion ration of 5:1. This is what Google is looking for. Always keep Google happy.
amazon marketing training
Finally, Mailchimp is quite pricey for such a basic email marketing tool. They’re able to justify this because they have the most well-known brand in email marketing. While not ludicrously expensive, it is about 40% more expensive than GetResponse – which offers a very comparable (if not better) overall product.
Amazon Stores can be reached by Amazon shoppers through brand by-line (a blue brand name link displayed under or above product names on a product’s detail page), and via the Amazon Store’s short URL, such as Amazon.com/BRANDNAME.
This information is extremely beneficial to deciding which keywords you should use in your campaign. Ideally, you want to choose keywords that have a high monthly search volume, low CPC, and a low competition level. As you build your strategy, you can work your way up to more competitive keywords – but if you’re new to SEO, it will be difficult to rank for them.
With exact match, your ads can appear only when a shopper searches for your exact keyword, without any other terms in the search. Unlike broad or phrase match, if a shopper searches for additional words before or after your exact keyword, your ad won’t show. Using exact match means that your keywords are targeted more precisely than broad or phrase match.
With phrase match, your ad can show when a shopper searches for your exact keyword, or your exact keyword with additional words before or after it. We’ll also show your ad when a shopper searches for close variations of that exact keyword, or with additional words before or after it.
Do you know whether your current email service allows you to export subscribers? If so you should be fine. All of the email marketing tools reviewed in this post allow you to import subscribers from a CSV file, so providing you can get all of your existing subscribers into a spreadsheet you’ll be absolutely fine.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.