YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your brand through video, so, be sure to follow this guide to make the most out of your YouTube marketing strategy.
While I like this platform for its clever name, which is a combination of “email” and “marketing,” I also like how great it is at its standout feature – auto-responses and customizations. If you’re a seasoned pro at email marketing and are looking for a fully tricked-out platform, Emma may be your best bet.
I think this is a good list but definitely missing some good ones here like Zoho (gmail) amongst others. We tried vertical response but was unhappy with their bait and switch account setup for “free”.
The demographics report helps you understand your audience by reporting on their age and gender. You can then break down age groups and genders by other criteria like geography. This report will help you better market to your YouTube audience and understand if your content is resonating with your established buyer personas.
StreamSend – StreamSend is an easy-to-use email marketing service. It features triggered emails, advanced segmentation, social sharing, video integration, RSS publishing, landing pages, campaign analytics, and more than 100 email, social and mobile templates. streamsend.com
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
L-Soft – L-Soft’s LISTSERV Maestro is a complete email marketing solution that allows you to engage subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete opt-in email marketing and analytics package. lsoft.com/products/maestro.asp
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
“I am 68 years old and a widow and suddenly went from my husband and I each earning an income to having to do it all alone, and I have desperately needed an additional income source for some time now that was something I could do on my own that I could reasonably expect to add a little extra money to my income each month without having to reinvent the wheel and was also a venture that I could afford by being able to start slowly. In all honesty, I have hope for the first time of being able to do that now. Most of all I want to tell you how much I admire and respect you for your honesty and integrity and your heartfelt desire to help people change their lives for the better. You are an AWESOME person, Jim, and I am soooo grateful for you and your business. God bless you!!!” — R. Huskinson
search engine marketing strategies
Amy, I’m often asked about how I make money from my blog. It can be quite challenging to explain, but you’ve done so here in a very easy-to-understand way. I will be bookmarking this post for the future…so when I’m asked again, I can say, “see what Amy says.” 😉 Thanks!
Don’t make the assumption that because 10,000 people are searching for a particular keyphrase through Google, that they’re going to be searching for it in YouTube as well. Remember, most people are going to YouTube for entertainment or very specific types of tutorials, whereas Google can be used to search for anything under the sun.
Elite Email – The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. The software requires nothing to download or install. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons. eliteemail.com
But the good news for you is that you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs that you need to drive customer acquisition through YouTube.
Make sure also that the content you have posted is related to your niche. Posting something irrelevant to your niche may drive away potential customers. Make use of images as well; visual aids usually help attract readers and if you know what kind of images to put then you will surely catch your reader’s attention.
There are many options for selling on Amazon, and we teach many strategies in our community, but THIS might be the lowest hanging fruit in the Amazon orchard! I’m talking about BOOKS! Hundreds of successful Amazon sellers in our community now believe that bookselling is among the greatest opportunities on Amazon!
Add additional targeting to your ad to further define the audience. You can target individuals by gender, age, interests, and numerous other demographic and psychographic differentiators. Link your AdWords account to your YouTube channel and click “finish” to start running your ad.
Now that we’ve talked about why determining a goal is so important, we can discuss how to effectively measure success. At first glance, YouTube analytics can be pretty overwhelming. On the flip side, it’s frustrating when you post a video and don’t receive as many views or as much engagement as you were expecting. YouTube analytics shows you how viewers found your content, how long they watched it, and how much they engaged with it. Let’s start by going over what exactly you can measure and how to find it.
But the search engines quickly discovered that keywords could be easily manipulated. A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
For example, The Wire Cutter is focused on writing reviews of several different kinds of products and helping their readers make the best decision about the product they want to buy. After reading a review on their site, if the user clicks through to the product/service using the affiliate link, The Wire Cutter will earn a commission from.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
With broad match, your ad will appear when a shopper searches for your keyword in any order, including close variants of your keyword. This match type will give your ad the most traffic exposure to a wider audience, but will not be as targeted as phrase or exact match types.
Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in (for their sake) low-risk cost per mille or medium-risk cost per click deals rather than higher-risk cost per action or revenue share deals.
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Many marketers are already utilizing social media to gain more visibility in search engines. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring. Various social media sites also now encourage long form content, most notably Facebook with their revamped Notes feature.
I’ve always been a mailchimp user myself, and I have to say I really like their UI but I’m always open to new options. I’ve dabbled in a couple of the other email marketing providers like Pure360 – but find them so clunky and annoying to use (despite them looking really pretty and having great templates) that I always end up going back to good old mailchimp. I haven’t used GetResponse yet, I’ll give their free trial a shot 🙂
Thank you for the list. I’ve used three of those on the list (Constant Contact, Mailchimp, and Campaign Monitor) over the years. They’re all good. My current email list marketing host, Madmimi.com, is better than any of the other three for a combination of low rates and great customer service. Its user interface is good.
No matter how good your website is, it’s not helping your bottom line if constituents can’t find it, or the solutions you’re offering. Your potential members or supporters are searching for a solution to their problem – not necessarily your organization name. Making yourself more visible on search engines can go a long way in getting traffic to your website, raising awareness and increasing your member or supporter base.
Before you can optimize your site or launch a paid campaign, generate a list of keywords – terms your prospects use when looking for information you can deliver. You can brainstorm, copy keywords from competitors, or use online tools to generate a list and traffic estimates.
TIP: New content also is a way to ensure that one page isn’t vying for too many keyword phrases. If you try to optimize too many keywords on a page, you risk hurting the rankings your page already achieved. If I see a few good words rank in the top 10 positions, I’m satisfied.
Next, upload your channel art. Click on the blue “Add channel art” button in the center of your channel. Upload a 2560 x 1440 px image that will scale well — across desktop, tablet, mobile, and TV. Check out YouTube’s channel art templates for specific design guidance.
Get up to speed with one of the most popular and powerful cloud solutions on the market—Amazon Web Services (AWS). Learn about using AWS for big data work, bringing IoT solutions together with the AWS IoT platform, and more.
Think of a product or service you already like and go to the website of said product. Look for a link (often in the footer) that says “Affiliates,” “Affiliate Program,” “Referral Program” or something similar. Follow the links to sign up.