Now that we know your most important keywords throughout the buyer’s journey, let’s put them to work. You need to make sure your website content is optimized to take advantage of these important phrases. Begin with your Website copy – the information people can read on your Website. Make sure you skillfully write your Website copy to effectively market your company, while using your important keyword phrases in a relevant fashion. Next, focus on your Website structure – the code under the hood of your Website that search engines see when they visit your Website. Make sure that your website “crawlable” to ensure all content gets indexed by the top search engines Google and Bing. Also, use your keyword phrases relevantly in page title tags, heading tags, file names, alt tags and meta tags. Please note: while the keywords meta tag has been exploited over the years, the description meta tag is very important. This description will show up in the search results below your link, providing a great opportunity for you to entice the searcher to click through to your Website.
Hi Warren. The best thing to do in your situation is to simply break the process down into steps—like the steps laid out here. Make it your goal to take on one thing at a time, then tackle it as quickly as possible.
Nice Article, Nowadays, Email Marketing is considered an extremely powerful marketing tool. However, users need to know key factors before they start designing and launching their email marketing campaigns.
Connect with one of our experts in our innovative tele-consulting sessions for a real-time appraisal of your site and our recommendations to achieve high rankings, targeted traffic and a high conversion rate.
Update 1/25/18: It’s been almost two years since our last update, so we double-checked the existing solutions, checked the comments for new suggestions, and added new screenshots. We also removed options that are no longer free or met the post’s rating criteria.
Amazon Associates – Who doesn’t love Amazon and the fact that you can get almost anything there? (Plus, it’s a handy place to spend all those Swagbucks gift cards!) Of course, they have much more than books like a Kindle, or even computers like Macs (be still my heart), Pirate’s Booty (we’ve been known to buy these by the case) and textbooks (stop here before the college bookstore!). Sign up with Amazon Associates here.
Free Bonus #24: Special Report – Making Product Photos for Bundled Goods. One of the challenges when you create product bundles for Amazon and eBay is getting good photographs. This step-by-step guide will help you with that problem.
Through auto-targeting, AMS advertisers can take advantage of Amazon’s search shopping intelligence by creating Sponsored Products auto-targeted ads. When you create automatic targeting SP ads, an Amazon algorithm will collect and use highly relevant keywords for all selected SKUs in an automated way. This feature leverages the experience Amazon.com has in finding the right keywords for the best campaign performance and eliminates the work of selecting keywords manually.
After you’ve planned your story and written the first draft of your script, it’s important to cut out all of the parts that are superfluous. Then, once you’ve written your script (even if it’s as something simple as a burger review) you need to read it aloud so you can rewrite and cut all all parts that do not move the story forward.
Grainger appears to do well with many keywords, including “pneumatic cylinders,” one of the many products it sells. Given the rankings and search volume, SEO can drive considerable traffic and leads for Grainger. Although some search volumes seem low, all of the keywords can help Grainger connect with buyers (some of whom may make bulk purchases).
Have you noticed the “recommended videos” that show up on the right sidebar when you’re watching a video on YouTube? Those are the videos that have the highest retention rates, so if people aren’t watching your videos all the way through, you’re not showing up as recommended. If you’re not showing up, you’re missing out on more potential viewers.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.
Thank you Amy for this great information. I’ve been doing just the banners on my side bar, but now I think maybe doing the links would work better. I’m going to experiment. I’m only doing products that I’ve tried and can 100% approve of. I think bloggers who don’t stick to their morals are just slimy.
“I’m very very very happy with my first real deposit from Amazon.. I’m doing this part time. I got paid last week but today was the real deposit. I can actually say I made my money back and then some…”
The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon. The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
There are many options for selling on Amazon, and we teach many strategies in our community, but THIS might be the lowest hanging fruit in the Amazon orchard! I’m talking about BOOKS! Hundreds of successful Amazon sellers in our community now believe that bookselling is among the greatest opportunities on Amazon!
Our 3 advertising channels help you reach every audience. Use our integrated Facebook and Instagram ad campaigns to find new customers and reconnect with others. Then, use Google remarketing ads to convert your website visitors into shoppers.
YouTube will only show the first two to three lines (about 100 characters) of your video’s description, then viewers will need to click “show more” to see the rest. For that reason, be sure to include any important links or CTAs in the beginning of your description, and write the copy so it drives views and engagement. Below this, you can include the video transcript. Video transcripts can greatly improve your SEO because your video is usually full of keywords. You can also add a default channel description that includes links to your social channels, video credits, and video specific time stamps. You can also include #hashtags in your video titles and descriptions — just be sure to use them sparingly.
Mailchimp are pretty good – probably one of the most intuitive services to use. The main disadvantage is their double opt-in, which results in losing ~20-30% of people who go to sign up to your mailing list but don’t confirm in the email.
Do you know whether your current email service allows you to export subscribers? If so you should be fine. All of the email marketing tools reviewed in this post allow you to import subscribers from a CSV file, so providing you can get all of your existing subscribers into a spreadsheet you’ll be absolutely fine.
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Our PLUS features give you the power to extend your marketing beyond the inbox. So now you can start with email, and then connect with people to drive business in new ways, like live events, trackable coupons, online surveys, and more. And you can manage it all in one place.
Before you start filming video content, you’ll need to set up your YouTube channel. This can get a bit complicated. As you probably know, YouTube is owned by Google. As a result, when you sign up for a Gmail account, you’ll automatically have access to a YouTube account, a Google+ account, and much more. Depending on your business, you may not want to tie your email to your business’s YouTube channel, especially if you need to share access to the account with team members or an agency partner. We suggest that you create a common email account that can be used by multiple people.
Considering that GetResponse is around one tenth the monthly cost of these more powerful email marketing tools, it’s definitely my pick for any project that needs to send out newsletters, autoresponders, and segmented emails.
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These trends will permeate the social media and search engine marketing landscape over the course of the year. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes.
Google, however, thought differently. They saw poor quality content of no value used for nothing more than backlinks. So Google took action against these aggressive marketers, and online marketers became concerned. Many dropped guest blogging and content marketing entirely, worried that their ranks would fall.
It’s important to visit each location you plan on using before the shoot. On your scouting trips, make sure you’ll be able to capture the kinds of shots you want for your video. Typically, it’s better to have more space so you can adjust the camera position as needed. You should also check for any loud or ambient noise like busy roads or air conditioning units that could interfere with your audio when filming, and you should consider light and time of day. While the room might have sufficient light in the morning, you may need to bring a lighting kit in to film during the afternoon or evening.
“For this month; December 1st to today the 13th we have sold $111,808.24. By the time this day is over that will increase. That is over $8,600.00 per day in sales on average. I was wondering if Jim might want a copy of the screen shot to show his prospective students what the possibilities are. Also, our year to date sales are $966,575.72. We will easily exceed our million dollar goal for the year. He might want a copy of that screen shot for the same reason. If so, just let me know. Happy Holidays!”
Fill your website with content that will be useful to the people who are interested in your niche, and place your affiliate links throughout in the most relevant places. That way when someone interested in your content clicks your link, they go to a sales page for a product that they might also be interested in, and if they buy it you get a commission!