“I set up my FBA business about two years ago and I feel very fortunate that I found Jim’s Proven Amazon Course at that time. It helped me get going, I learned a lot and I am still learning from it. His forum community is very useful. Starting my FBA business if easily the best thing I have done online and I still make use of the extensive material in PAC to build the business.” — D Waters (posted on an internet business forum)
These trends will permeate the social media and search engine marketing landscape over the course of the year. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes.
“Hello everyone,I’m not sure if anyone noticed, but I haven’t been posting as often on the forums over the past two months as I normally do…and I wanted to share with you the reason and to provide inspiration to those of you who are just getting started, or have been building your business for any length of time with a desire to be full-time self employed. I set a two year goal for myself on my 42nd birthday that I would build a business that provided full time income to allow me to “retire” from my professional accounting career. Well, my 44th birthday came in August and I had not yet “retired”….so I decided that it was time to kick it into high gear! From that day until last week…I laser focused on sourcing, listing and shipping. In that 8 weeks, I doubled my sales and I hit my target profit goal and turned in my resignation to my boss. I had a fairly large income to have to replace in order to be fully self employed, and when I started, I did not have any savings or much money to use for capital. At the time I started this, my husband had been laid off from work for several months and during the past two years he began working again, and then had to be out for several weeks for arterial bypass surgery. In those same two years, we each had custody battles from prior marriages (we both won, by the way) and enormous legal and medical bills. So, I share all this with you so that everyone knows that this business model works. I built this business with very limited capital and worked full time as an accountant at a busy CPA firm and took care of my husband and children. If I could accomplish this…then so can you! If anyone here on the forum has the same goal that I did…please reach out anytime you have a question or need encouragement. I cannot tell you how INCREDIBLE it feels to get up each day and to grow my business without any hindrances or having to juggle a job. It is a blessing to be home every morning to have a sit down breakfast with my youngest son before he goes to school and to be sitting on the porch to greet him when he arrives home on the bus. The opportunity and freedom that building a business on Amazon has provided to me is PRICELESS and I want to help as many others as is possible to experience this life…it TOTALLY ROCKS! I also want to thank Jim Cockrum and everyone on this forum for sharing their knowledge and encouragement – it made all the difference for me and I am eternally grateful. Here’s to continued success to everyone at MST.” — Deirdre H., Virginia
Professional quality music and sound effects can often be the difference between a successful video and one that comes off as an amateur production. Fortunately, cinema quality sounds are now readily available, even if your videos don’t have Hollywood-size budgets. When selecting music for your video, it’s important to first consider the overall mood you’d like to create. Music is one of the most valuable tools for setting the tone of a video and often informs the editing style, camera movement, and on-camera action. If you’re introducing your brand to a new audience, you probably want to select music that is upbeat and energetic. The second key part to picking music is to make sure you have the necessary permissions to use the song. What you’re looking for here are songs marked as “royalty free.” This doesn’t mean the music will be free, but it does mean you only pay a flat rate to use the music and won’t have to pay additional royalties or licensing fees on top of that.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Go to your campaign dashboard. Choose the campaign you want to copy. Click on ‘copy’ under the ‘Action’ column on the far right of the dashboard. Once the link is clicked a new draft campaign will be created that is pre-populated with all the parameters from your original campaign. Go to this draft campaign on your dashboard, make your edits then submit the campaign.
Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Unfortunately, too many businesses don’t make enough updates to exploit their potential. They’re like a smart student who is a constant underachiever.
If you’re using Google Analytics, then you know how frustrating it is to try to decipher dark traffic—the kind of traffic whose source you do not know. Analytics simply includes it under direct traffic. This can affect your marketing campaigns. As a marketer, you want to know as much as possible about your audience.
Experiment, experiment, experiment! Experiment with different networks, types of content, ad sizes, text links vs. images, placement on your page, etc. Sometimes there are vast differences in revenue when small changes are made.
“I started selling on Amazon last Spring in while working full time as a CFO for a health care agency, commuting every other week from NC to New England. I heard rumors of acquisition for many months, and sure enough on that summer I was let go. I knew I wouldn’t miss the travel, but replacing a $130,000 salary was frightening. While looking for full-time work close to home, I decided to try to grow my Amazon business. By the time Jim’s first CES conference came around (that Fall), I was making about $6000 per month in sales with 100% ROI. At Jim’s conference was when I decided to work my Amazon biz full time. I finished that first partial year with about $90,000 in sales. The first six months of this year I’m at $150,000 in sales and forcast to end the year at around $350,000 in sales with 100% ROI. I didn’t think it possible even a short time ago, but I’ve now more than replaced my $130,000 CFO salary. I owe a great deal to the Proven Amazon Course and to Jim to get me started on the right path. This year I’ve taken coaching classes from partners Jim endorses and I’m looking to diversify into other areas of FBA (branding, wholesaleing), as well as other online ventures. I failed to mention that I’ve done this without any employees. My wife helps when she can, but it’s primarily myself running the business. On the plus side, my wife, who’s a nurse, is planning to join me full time this Fall. I never would have thought that in 15 months, this business could have grown so much. Thanks so much for all you do, Jim.”
But the search engines quickly discovered that keywords could be easily manipulated. A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.
In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon. The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
“Just a shout out from the UK. I have purchased a handful of courses over the last year or so. I must be on a lot of mailing lists by now ; and have often wondered if selling on Amazon was running out of steam , with so many courses available ( created by previous sellers ) so I was a tad sceptical about purchasing PAC. This has to be the finest course on selling on Amz I have purchased and probably ever will ( and that’s not me gushing! ) So thank you Jim Cockrum…, keep shining the light! A great Q4 to all!” – Peter S.
As the world’s second largest search engine, YouTube allows your videos to be seen through organic search or paid advertising. Video is a great way to humanize your brand by showcasing real employees, customers, or partners. It also allows you to build credibility by publishing informational content that helps your target buyer. Promoting your videos through paid advertising versus organic search can impact the type of video you should create. If you’re planning to increase awareness organically, consider filming the history of your company, customer reviews, or product tutorials.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it’s possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
“September 2014 I was in your shoes. Never sold on Amazon before and I received push back from my wife and friends. The PAC course was my launching pad and truly changed my life! Fast forward almost two years and I have learned to build a real business, I have met several wonderful and selfless people that will be life long friends. I have scaled my business to where the 9-5 is about to be a distant memory. Most people want it now and there’s no magic pill for success. You have to put in the time and go in knowing you will make mistakes, but have the mindset to learn and grow from the mistakes. Good luck and take action!” – Thomas C.
StreamSend – StreamSend is an easy-to-use email marketing service. It features triggered emails, advanced segmentation, social sharing, video integration, RSS publishing, landing pages, campaign analytics, and more than 100 email, social and mobile templates. streamsend.com
For paid search, new keywords and position changes can signal a potential shift in a competitor’s strategy, new products or a new testing approach. You’ll know the keywords that stand out and whether any should be added to your targeting; for keywords that are questionable, let your competitors test before jumping in. The aforementioned Ad History report is a great way to manage this.
In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.
Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.
However, more recent examples exist of “thin” affiliate sites that are using the affiliate marketing model to create value for Consumers by offering them a service. These thin content service Affiliates fall into three categories:
“We’re constantly looking for ways to cost-effectively reach people. iContact has helped us optimize our email marketing strategy and grow our contact base. They have personally helped us create email campaigns that have generated thousands of dollars in support of our organization. You’ve made such a difference to us.”